Ad spend
See how much a competitor spends on Facebook ads ad by ad, in Europe
We estimate the spend of each Meta ad shown in the EU and UK from the reach Meta publishes there and each country’s cost per thousand views. In US dollars, per ad and per store.
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Loop spend in Europe, last 90 days
$2.42M
Jul 28Oct 25
Where it spends in Europe
United Kingdom19%
Germany13%
France11%
Belgium8%
Spain7%
What the spend figure tells you
Spend per ad
Each ad that runs in the EU or UK shows its estimated spend, so you can see which creatives a brand is putting money behind.
Spend per store over time
A store’s chart adds up the spend of all its ads in Europe and shows its top countries, so you see when it speeds up or slows down.
Sort and filter by spend
Rank the ads of a niche or a country by spend in Europe to find the ones getting the biggest budgets.
What the spend estimate covers
| Data | What it tells you | Where |
|---|---|---|
| Spend per ad | The estimated spend of each ad, so you see which creatives get the budget. | Ads shown in the EU and UK |
| Spend per store over time | All the store’s ads in Europe added up, with its top countries. | EU and UK |
| Reach by country | How many people each ad reached in each country, as Meta publishes it. | EU and UK |
| Cost per thousand views | Each country’s cost we use to turn reach into spend, in US dollars. | EU and UK |
| Days running and Ad Rank | How long each ad runs and its position among the brand’s ads. | Every country |
How the estimate works
- 1
Meta publishes reach in Europe
For ads shown in the EU and UK, the Ad Library reports how many people each ad reached in each country.
- 2
We apply each country’s cost
We multiply that reach by each country’s cost per thousand views and add it up in US dollars.
- 3
We follow it every day
We check more than 10,000 Facebook and Instagram pages every day, so each ad’s reach and spend build up a history.
What people use it for
Size up a competitor
See whether a brand spends a little or a lot in Europe before you decide to compete with it.
Find the ads that get the budget
Sort a brand’s ads by spend in Europe to see which creatives it trusts the most.
Spot a brand that is scaling
When a store’s spend in Europe keeps rising, open its ads and see which ones are behind the climb.
Frequently asked questions
Is this a brand’s real ad spend?
No. It is an estimate built from public data: the reach Meta publishes for each ad in the EU and UK, multiplied by each country’s cost per thousand views. Real costs vary by account, so use it to compare, not to audit.
Why only Europe?
Meta only publishes reach for ads shown in the EU and UK. Outside Europe there is no reach to start from, so we don’t make up a number.
What do I see for ads that only run outside Europe?
Their days running, the countries they run in and their Ad Rank among the ads of their page. Everything except a spend figure.
Can I check a brand that isn’t in the app yet?
Yes. Request it with its domain or its Ad Library page link and we add it. Its ads then get a spend estimate like any other.
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